In the world of My Cute Picci, love isn't just sweetness to wear: it's also a small, secret key, precious and symbolic.

A special key that opens the door to the heart's deepest feelings: love, sincere affection, empathy, and dedication.

Those who choose to carry it with them decide not to close their hearts, but to open them to the world, to share gestures that do good, words that comfort, and actions capable of brightening someone else's day.